Med Sci (Paris)
Volume 31, Number 4, Avril 2015
|Page(s)||447 - 449|
|Published online||08 May 2015|
23andMe ou comment (très bien) valoriser ses clients
23andMe: how to make (a lot of) money out of your customers
UMR 7268 ADÉS, Aix-Marseille, Université/EFS/CNRS,Espace éthique méditerranéen, hôpital d’adultes la Timone, 264, rue Saint-Pierre, 13385 Marseille Cedex 05, France
CoReBio PACA, case 901, parc scientifique de Luminy, 13288 Marseille Cedex 09, France
The announcement of several deals between the DTC genetics firm 23andMe and Genentech, Pfizer and other corporations reveals the real business model of the company: selling access to sets of characterized patients for targeted drug development. This may be a useful strategy, but it raises a number of questions concerning the privacy of the company’s customers and also of adequate compensation when they become valuable currency.
© 2015 médecine/sciences – Inserm
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